Blufig wins the Masters of Modern Marketing Award at mCube 2019
Brings home the coveted mCube award for the best digital campaign for an IT Enterprise. They say, “Potential is not an endpoint but a capacity to grow and learn.” This resonates well with our motto at Blufig. Perhaps why, we were able to raise a toast to one of our biggest wins till date – […]
Digital Marketing Agency – 5 Must Have Qualities
Selecting the right marketing agency partner is as important as getting a professional marketer onboard to run your marketing operations. Companies often overlook some of the key qualities which can prove detrimental in the long run. Having been part of many digital marketing agency evaluations, I notice that decisions are often made based on the agency’s […]
How to beat Facebook’s new algorithm for consistent brand engagement
The year began with Mark Zuckerberg announcing a change in Facebook’s Newsfeed algorithm, which altered what posts users see on their Newsfeed. Apparently, public content, which included posts from businesses, brands, and media, was getting in the way of people connecting with each other. Since this update, the average reach for brands’ FB posts has decreased […]
What is Content Marketing and Why is it Important for B2B Companies?
Today’s consumer is a well-informed digital native. Every buying decision is led by a thorough web research and comparative analysis before they even get to vendor shortlisting or evaluation stage. According to Content Marketing Institute 91% of B2B Marketers in America use Content Marketing. This is based on the survey ‘2018 B2B Content Marketing Trends—North America: Content […]
Content Writing for B2B Tech Companies
Through strategically placed content and skillfully crafted keywords, B2B companies are effectively carving their niche in a highly crowded consumer market. Good content strengthens brand reach, drives leads, and boosts sales. The difference lies in the fact that it’s B2B and not classic, consumer-facing B2C content. So how can you make B2B content more useful […]
6 Steps to Inbound Glory
Inbound Marketing is being widely adopted across Startups, SMBs and Enterprises. In fact it’s giving traditional Tele Calling and Inside Sales teams a run for their money. If you are new to Inbound Marketing – Inbound Marketing is a modern way of promoting one’s business, product or service through digital channels. It’s a new approach […]
How To Write A Business Blog
Blufig is what happens when mavericks of their own walks get together over coffee and coincidences. We have transcended from a day and age when writing used to be for writers, per se. The internet is now an open platform for everyone to express themselves. And, blogging has brought to the table more ways for […]
Welcome to Blufig – Your Marketing Buddy
Blufig is what happens when mavericks of their own walks get together over coffee and coincidences. We are a full-service marketing agency with special focus on Inbound, Digital & Creative. People tell me, that covers the complete gambit. So how are you different? Well, my answer to that is, we are not different, We are […]
