Blufig wins the Masters of Modern Marketing Award at mCube 2019

Brings home the coveted mCube award for the best digital campaign for an IT Enterprise.

They say, “Potential is not an endpoint but a capacity to grow and learn.” This resonates well with our motto at Blufig. Perhaps why, we were able to raise a toast to one of our biggest wins till date – The Best Digital Campaign for an IT/ITES Enterprise.

Inkspell Media’s Masters of Modern Marketing Awards or mCube Awards have always been a huge thing for the advertising industry since the time they have been introduced. In a world that is both tech-driven and experience-focused, capturing the imagination of viewers is becoming increasingly challenging. mCube brings together enterprises, agencies and professionals from the marketing and advertising domain to showcase their best. Every year, it also gives a platform to eminent people from various fields to strike a dialogue on important aspects pertaining to the industry.

Inkspell believes it’s always the marketer that transforms ideas into concepts that go on to become successful market trends. It is important to recognize and laud these marketers who are the real heroes in every successful brand story. The third mCube Awards was organized on 12th July, 2019 in Mumbai to celebrate the outstanding accomplishments of these heroes. Along with talent, the awards night also creates a great avenue for market leaders to discuss trends, challenges and opportunities. The awards were divided into 5 main categories namely Digital Marketing Awards, Media Specific Awards, Sector Specific Awards, Content Marketing Awards and Special Awards.

The jury panel comprised some really big names from the industry including Pavan Chawla (Adfactors), Poonam Thakkar (Aditya Birla), Sarvesh Bagla (Techmagnate), Pravin Shivarkar (Sony Pictures), Nikhil Kumar (Cafe Coffee Day) and several others. The list of participants and winners was equally phenomenal, each a league in their own right. Some of the top ones included Golin Opinion – Mullen Lowe Lintas Group, Reliance General Insurance, Red Chillies Entertainment, Piramal, Red Dot Entertainment, Live Hindustan, BookMyShow, Fortune, Sony LIV, Sony Music India, Radio City, Accenture, Skoda, Etihad, Franklin Templeton and many many more.

Today, the focus is largely shifting towards an engaging customer experience. Greater innovations are entering the market and brands are eagerly embracing a technological transformation. This paradigm shift has influenced the overall engagement process. The tides are shifting to unleash unparalleled experiences making brands more relevant and part of a thriving business ecosystem. Recognising these radical shifts, Blufig created a smart digital campaign for Serviceberry (one of our most valued customers) that helped them fortify their position on the digital landscape while driving conversions and revenue from their website and social media properties. Today, Serviceberry is being looked upon as a powerhouse in the ITSM space.

Brushing shoulders with the who’s who of the advertising world, it was a moment of pride and glory for the team at Blufig. Says Amit Thakkar, Founder of Blufig, “We’ve won awards before. But this one makes all the difference. It’s a different level of recognition. It is important to take cognizance of the advancing technologies and align them with the highly dynamic consumer behaviour. We did just that. We’re proud to have helped Serviceberry make great strides in their field and simultaneously win an award for our sincere efforts.”

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