The impact of AI on the Marketing Industry (Featuring ChatGPT and DALL.E 2)
Hello and welcome to my blog feed. It’s been a while since I shared my perspective on MarTech, Digital Marketing and B2B marketing. I hope to do this more often 😊 The recent developments in Marketing AI intrigued me to share my perspective and the way I see it will impact the industry. As we […]
Guide on writing White Papers
How to Write White Papers? Talk to Our Expert The Churchill White Paper of 1922 is cited as the earliest example of a white paper. British explorer and diplomat Gertrude Bell was the first to write a white paper. A whitepaper essentially refers to a deeply researched report on a specific topic. What sets it […]
How to ace LinkedIn for your B2B company – our Social Media Strategist shares his perspective
Are you looking for a single platform for networking, branding, selling, and marketing? LinkedIn – the largest and most powerful professional networking platform with 830 million users– is your answer. Hiring managers consider it to be the best recruiting tool. The “LinkedIn Easy Apply” button has made life a lot easier for job seekers. Additionally, […]
Dark Themes on the Rise: Is Website Necessity or Trend?
Remember when we first had the Dark-Mode feature in mobile phones? Can you recall that feeling? And then, dark themes were everywhere – on browsers and even appeared as a built-in feature of operating systems. YAY! Feels like a WIN-WIN!! Well, using dark mode/night mode is a personal preference. Anyway, consumers are happy. But, what […]
How To Ace Performance Marketing for Your B2B Tech Business
Performance marketing a.k.a Paid acquisitions have become an integral part of modern-day marketing. While organic channels promise you long term visibility and conversions; Performance marketing provides you instant gratification in terms of leads and customer acquisitions. Increasing competition and evolving customer expectations present new challenges to marketers in terms of customer segmentation for your demand-gen […]
Blufig strikes gold again at the Masters of Marketing Awards 2021
Four years, three awards. And we’re just getting started! One victory can be a flash in the pan. Two wins might also be attributed to good luck. But three wins in four years? We must be doing something right,for sure.As the nation celebrates a gold medal in the Olympics, team Blufig found their own reasons […]
B2B Marketing: Lead Generation using LinkedIn
8 Ways you can use LinkedIn for B2B Lead generation If there’s one thing that defines lead generation in the B2B space, it is knowing your audience. The more you know about who your ideal customers are the easier it is for you, the B2B marketer. It will help you understand and channelize your strategies […]
Blufig Named Among The Top B2B Agencies in India by Clutch
Clutch is a B2B research firm that creates directories based on in-depth client feedback. Their team provides prospective B2B buyers with an array of information to make the process much easier. Blufig is a leading digital marketing agency that helps companies in the B2B Tech domain build effective strategies for digital brand visibility through an […]
7 reasons Social Media should be the top priority for B2B Companies in 2020
Isn’t social media always on the back burner when it comes to B2B companies? In today’s post, we are going to dive deep into how social media can help scale your marketing efforts to new horizons. Organizations in the B2B space are most often blinded by the myth that social media marketing is not a […]
Clutch.co Names Blufig a Top Video Production Agency in their 2019 Leading Creative Agencies Report!
