A lot of backend effort goes into identifying the right target audience and sending them personalized messages focused on conversion. However, this cannot be done manually. Marketing automation tools perform these tasks by integrating marketing systems and processing inbound data.
According to Statista, the marketing automation software industry is predicted to grow at a CAGR of 19.2 percent between 2020 and 2025.
In 2019 the market reached a little over six billion U.S. dollars and is set to be almost triple that value by the end of 2025. The growth in the industry is backed by the increasing use of cloud-based marketing automation software.