How to ace LinkedIn for your B2B company – our Social Media Strategist shares his perspective
Are you looking for a single platform for networking, branding, selling, and marketing? LinkedIn – the largest and most powerful professional networking platform with 830 million users– is your answer. Hiring managers consider it to be the best recruiting tool. The “LinkedIn Easy Apply” button has made life a lot easier for job seekers. Additionally, […]
Dark Themes on the Rise: Is Website Necessity or Trend?
Remember when we first had the Dark-Mode feature in mobile phones? Can you recall that feeling? And then, dark themes were everywhere – on browsers and even appeared as a built-in feature of operating systems. YAY! Feels like a WIN-WIN!! Well, using dark mode/night mode is a personal preference. Anyway, consumers are happy. But, what […]
How To Ace Performance Marketing for Your B2B Tech Business
Performance marketing a.k.a Paid acquisitions have become an integral part of modern-day marketing. While organic channels promise you long term visibility and conversions; Performance marketing provides you instant gratification in terms of leads and customer acquisitions. Increasing competition and evolving customer expectations present new challenges to marketers in terms of customer segmentation for your demand-gen […]
Blufig strikes gold again at the Masters of Marketing Awards 2021
Four years, three awards. And we’re just getting started! One victory can be a flash in the pan. Two wins might also be attributed to good luck. But three wins in four years? We must be doing something right,for sure.As the nation celebrates a gold medal in the Olympics, team Blufig found their own reasons […]
B2B Marketing: Lead Generation using LinkedIn
8 Ways you can use LinkedIn for B2B Lead generation If there’s one thing that defines lead generation in the B2B space, it is knowing your audience. The more you know about who your ideal customers are the easier it is for you, the B2B marketer. It will help you understand and channelize your strategies […]
Blufig Named Among The Top B2B Agencies in India by Clutch
Clutch is a B2B research firm that creates directories based on in-depth client feedback. Their team provides prospective B2B buyers with an array of information to make the process much easier. Blufig is a leading digital marketing agency that helps companies in the B2B Tech domain build effective strategies for digital brand visibility through an […]
Clutch.co Names Blufig a Top Video Production Agency in their 2019 Leading Creative Agencies Report!
As we have quickly evolved over the last 2 years, Blufig has become a prominent presence as a full-service digital marketing agency. Our skilled team has paved the way and lead in everything from crafting amazing websites to running marketing campaigns. While we have excelled in providing all types of content marketing services, Clutch.co has […]
Blufig wins the Masters of Modern Marketing Award at mCube 2019
Brings home the coveted mCube award for the best digital campaign for an IT Enterprise. They say, “Potential is not an endpoint but a capacity to grow and learn.” This resonates well with our motto at Blufig. Perhaps why, we were able to raise a toast to one of our biggest wins till date – […]
Digital Marketing Agency – 5 Must Have Qualities
Selecting the right marketing agency partner is as important as getting a professional marketer onboard to run your marketing operations. Companies often overlook some of the key qualities which can prove detrimental in the long run. Having been part of many digital marketing agency evaluations, I notice that decisions are often made based on the agency’s […]
How to beat Facebook’s new algorithm for consistent brand engagement
The year began with Mark Zuckerberg announcing a change in Facebook’s Newsfeed algorithm, which altered what posts users see on their Newsfeed. Apparently, public content, which included posts from businesses, brands, and media, was getting in the way of people connecting with each other. Since this update, the average reach for brands’ FB posts has decreased […]