How to ace LinkedIn for your B2B company – our Social Media Strategist shares his perspective
Are you looking for a single platform for networking, branding, selling, and marketing? LinkedIn – the largest and most powerful professional networking platform with 830 million users– is your answer. Hiring managers consider it to be the best recruiting tool. The “LinkedIn Easy Apply” button has made life a lot easier for job seekers. Additionally, […]
7 reasons Social Media should be the top priority for B2B Companies in 2020
Isn’t social media always on the back burner when it comes to B2B companies? In today’s post, we are going to dive deep into how social media can help scale your marketing efforts to new horizons. Organizations in the B2B space are most often blinded by the myth that social media marketing is not a […]
Blufig wins the Masters of Modern Marketing Award at mCube 2019
Brings home the coveted mCube award for the best digital campaign for an IT Enterprise. They say, “Potential is not an endpoint but a capacity to grow and learn.” This resonates well with our motto at Blufig. Perhaps why, we were able to raise a toast to one of our biggest wins till date – […]
Brand Identity – How To Go From Business To Brand
It amazes me how or why you would add ‘Pepsi’ to your shopping list for the next birthday party instead of just writing soda or cold drinks. That’s brand power. To make you be able to relate to a certain product or service through the name of a business. To identify a certain business based […]
15 Days up in Jan – What are your marketing resolutions?
The wave of ‘newness’ is fading away. We’re two weeks into the new year. What new marketing plans have you made for 2018? A good place to kick-start would be revamping your website, perhaps? Or revisiting your social media strategies. A New Year is a great time to think of new ideas and ways to sell […]
Outsource Marketing Department – Is it even practical?
The marketing landscape is rapidly changing. With digital marketing and offline marketing both making giant strides in the right direction, it becomes overwhelming for businesses to keep pace in this hyper-active digital marketplace. Outsourcing may be a clichéd term, but businesses have become used to outsourcing several business aspects both strategic and operational. Human Resource, […]
B2B CXO’s Guide to Digital Marketing
Be it banks, utilities, retail, or tech, virtually all sectors are now demonstrating their digital maturity and inclination to utilize technology for better communication and customer engagement Modern companies are even hiring CXOs and Chief Experience Officers to create the digital experience they want their partners and customers to enjoy. Digital Marketing, though a clichéd […]
SEO link building is still relevant in 2019
Importance Of SEO Link Building For Website Traffic SEO link building is one of the core elements of Off-page SEO. It is how you convince Google that your page is worthy of being on the first page of the search results. A link is similar to a referral or even a recommendation. When you get […]
8 Digital Marketing Trends That Will Rock 2019
Be are at the fag end of 2018, it’s about time we took stock of the digital marketing trends that will rock 2019. Hello and welcome to another blog post from Team Blufig. It’s been a while since our last blog. Things have been pretty intense for all of us here. Not sure if you […]
Mautic – Open Source Marketing Automation Platform
Being a marketing agency has its perks. We get to experience the latest in marketing tech, almost instantly. That said, we often get asked about which is the best marketing software suited for SMBs or Startups or Enterprises and such. Recently, we implemented Mautic for one of our customers. We are so impressed with Mautic that […]