REIMAGINING SOCIAL MEDIA ENGAGEMENT FOR A RETAIL TECH LEADER

THE ASK

Boost brand engagement
across social
channels – LinkedIn, Twitter, Facebook & Instagram

Improve relevant LinkedIn followers by 100% over the next 2 years – Current 2855

Improve LinkedIn engagement rate to 9% from current 3.8%

WHAT WE DID

Conducted competitor analysis in terms of coverage, posting schedules, post types, and engagement.

Proposed a 360° social media strategy including imaging guidelines, color patterns change, platform C4optimization, and post format change.

Implemented various content and post buckets (videos, carousels, PPT, static images, text posts, polls, and quizzes) to drive engagement.

THE RESULTS

Linkedin followers 350% increase

Linkedin engagement rate 255% increase

Monthly social website 199% increase

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