But before that, what is Blufig?

Started in 2017, Blufig is a full-service Digital Marketing agency, headquartered in Bengaluru, India. An award-winning digital marketing agency that has served over 100 B2B clients from various industries, Blufig has worked with B2B clients like SAP, Serviceberry, Cloud4C, Ginesys, Tagit, Manthan, Neil Patel Digital India, etc., and equally well with B2C clients like Auraganic Essentials, NY Interiors, Krust, Wellness products like Healthy Body Happy Soul, Payoneer, ISB, WileyNXT, Tata Health, Rainbow Hospital, Loadshare, etc. Awards too stand testimony to this trust.

Now let’s get back to Why Blufig.

Blufig’s purpose is to help answer your WHAT and HOW.

Prior to its inception, Blufig leaders – marketing practitioners themselves – found a gap in the market while moving from Marketing Strategy to Marketing Execution. Within Marketing Execution too, there were huge chasms to cross, to stitch one marketing program with another. Else, discussions around ROI from marketing programs were getting uncomfortable.

This created a ‘hmm’ moment.

Cut to 2017. Blufig was born.

To create a seamless experience by, of, and for Marketers, Blufig turned its focus into the following service areas:

Marketing Strategy
Brand Building
Demand Generation
Lead Generation
Marketing Technology
Cohesive Marketing Execution

Blufig’s purpose is to help clients look at Marketing in totality, and not as a single or a set of tactics. Business Strategy should power Marketing Strategy, which should then create a canvas for a Marketing Plan, which in turn should guide Marketing Execution.

Like Lao Tsu says in his book, “The Art of War”, Strategy without Tactics would be the slowest route to success, and Tactics without Strategy would be the noise before defeat.

Now comes the more interesting part.

The ‘What’ and the ‘How’.

What drives Blufig at this point is sitting across the table with our clients and thrashing out the What – what is it that they are trying to solve, and secondly, how can we go about doing it nimbly. Many clients – B2B as well as B2C – have found value in having these discussions with Blufig.

Deep pockets and endless campaigns are one way of doing it. A targeted, surgical approach to optimize investment backed by strategy and staying focused on tactics is another way of doing it. While there is no one-size-fits-all, some sizes with small customizations do fit many. Finding this golden meeting point and experimenting with data is what gives confidence in the approach.

Try it. It works, most of the time.

Blufig is open to such discussions. Contact us.