How Automation in Digital Marketing Driving Higher Returns

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How Automation in Digital Marketing Driving Higher Returns Talk to Our Expert Digital marketing can no longer be confined to the traditional approach of posting on social media, ads or ranking on search engines. Digital marketers need to bring in more innovative approaches to reach their target group with the right message at the right […]

Anticipated Web Development Trends for 2023: What to Look Out For

Web technologies are constantly evolving. New capabilities and functionalities are rolled out every few months, making developers and the designer community adapt and upskill. These upgrades prove challenging for small businesses who rely on platforms like WordPress, Wix, etc. This is why keeping pace with web development trends is vital. While it is essential to […]

Dark Themes on the Rise: Is Website Necessity or Trend?

Remember when we first had the Dark-Mode feature in mobile phones? Can you recall that feeling? And then, dark themes were everywhere – on browsers and even appeared as a built-in feature of operating systems.  YAY! Feels like a WIN-WIN!!   Well, using dark mode/night mode is a personal preference. Anyway, consumers are happy. But, what […]

How To Ace Performance Marketing for Your B2B Tech Business 

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Performance marketing a.k.a Paid acquisitions have become an integral part of modern-day marketing. While organic channels promise you long term visibility and conversions; Performance marketing provides you instant gratification in terms of leads and customer acquisitions.  Increasing competition and evolving customer expectations present new challenges to marketers in terms of customer segmentation for your demand-gen […]

Blufig strikes gold again at the Masters of Marketing Awards 2021

Four years, three awards. And we’re just getting started! One victory can be a flash in the pan. Two wins might also be attributed to good luck. But three wins in four years? We must be doing something right,for sure.As the nation celebrates a gold medal in the Olympics, team Blufig found their own reasons […]

B2B Marketing: Lead Generation using LinkedIn

8 Ways you can use LinkedIn for B2B Lead generation If there’s one thing that defines lead generation in the B2B space, it is knowing your audience. The more you know about who your ideal customers are the easier it is for you, the B2B marketer. It will help you understand and channelize your strategies […]

Blufig Named Among The Top B2B Agencies in India by Clutch

Clutch is a B2B research firm that creates directories based on in-depth client feedback. Their team provides prospective B2B buyers with an array of information to make the process much easier. Blufig is a leading digital marketing agency that helps companies in the B2B Tech domain build effective strategies for digital brand visibility through an […]

7 reasons Social Media should be the top priority for B2B Companies in 2020

Isn’t social media always on the back burner when it comes to B2B companies? In today’s post, we are going to dive deep into how social media can help scale your marketing efforts to new horizons. Organizations in the B2B space are most often blinded by the myth that social media marketing is not a […]