Common challenges faced by BFSI companies
Lack of Consumer Trust
Having a loyal customer base is difficult for the financial sector, without a transparent trust-building framework.
Lower Conversion Rates
Financial firms often witness a low conversion rate, due to highly competitive nature of business.
Building Brand Affinity
Maintaining fluency across markets and standing out as a trusted name in such a competitive field is quite challenging.
Agile FinTech Startups
With cutting-edge technology and better customer outreach, FinTech companies are gobbling up a larger slice of the market.
Commoditization
Financial institutions often struggle to differentiate their financial products at innovation and marketing level.
Lack of Personalization
Financial service providers (FSPs) struggle to personalize services because they lack a single view of the customer despite of all the data.
Adopting Digital
Traditional FSPs face significant challenges in providing sophisticated digital experiences to their customers.
WHY BLUFIG
At Blufig, we are passionate about giving our best to everything we do. Each client has their unique situation and requires support at different levels. We believe in working collaboratively with our clients to help them achieve their marketing goals.
WE SERVE
Banks & NBFCs
Whether you’re trying to disburse loans, or collect fixed deposits – reach your customers like never before.
Financial Services
Get ahead of the competition with more leads that convert to revenue while enhancing your brand.
Insurance Companies
Cost-effectively amplify customer acquisition, conversion and engagement, for your insurance business.
Marketing strategies, made specifically for you
No two businesses are the same, so no two marketing strategies should be the same.
Our digital marketing plan is tailored to fit your needs.
Cross Sell to Existing Customers
Sell services and products to your existing client base. Run targeted campaigns to drive revenue.
Acquire New Customers
Acquire new business through customer acquisition campaigns across digital touchpoints.
Visibility and Conversion via social media
Reach a wider audience, engage your clientele, enhanced brand awareness and increase conversions.
Retarget Visitors Across Digital Channels
Follow your website/ app visitors wherever they go. Run intent driven Ad campaigns to customers who are ready to buy.
Stand out from your competitors
Drive a sustainable stream of inbound leads while achieving a higher return on marketing investment.
We can help you with
CONTENT MARKETING
- Social Media Marketing
- Blogs
- Email Marketing
PERFORMANCE MARKETING
- PPC
- Display Ads
- Programmatic Ads
- Social Advertising