Brand Identity – How To Go From Business To Brand

It amazes me how or why you would add ‘Pepsi’ to your shopping list for the next birthday party instead of just writing soda or cold drinks. That’s brand power. To make you be able to relate to a certain product or service through the name of a business. To identify a certain business based […]

15 Days up in Jan – What are your marketing resolutions?

The wave of ‘newness’ is fading away. We’re two weeks into the new year. What new marketing plans have you made for 2018? A good place to kick-start would be revamping your website, perhaps? Or revisiting your social media strategies. A New Year is a great time to think of new ideas and ways to sell […]