The impact of AI on the Marketing Industry (Featuring ChatGPT and DALL.E 2)
Editor’s note: This piece reflects Amit Thakkar’s original analysis from April 2023, shortly after ChatGPT and DALL·E 2 launched. AI models have advanced considerably since, GPT-4 and successor models now handle real-time information, and image generation tools have moved well beyond DALL·E 2’s capabilities. We’ve kept the original perspective intact as a snapshot of that […]
Guide on writing White Papers
How to Write White Papers? Talk to Our Expert The Churchill White Paper of 1922 is cited as the earliest example of a white paper. British explorer and diplomat Gertrude Bell was the first to write a white paper. A whitepaper essentially refers to a deeply researched report on a specific topic. What sets it […]
What is Content Marketing and Why is it Important for B2B Companies?
Today’s consumer is a well-informed digital native. Every buying decision is led by a thorough web research and comparative analysis before they even get to vendor shortlisting or evaluation stage. According to Content Marketing Institute 91% of B2B Marketers in America use Content Marketing. This is based on the survey ‘2018 B2B Content Marketing Trends—North America: Content […]
Content Writing for B2B Tech Companies
Through strategically placed content and skillfully crafted keywords, B2B companies are effectively carving their niche in a highly crowded consumer market. Good content strengthens brand reach, drives leads, and boosts sales. The difference lies in the fact that it’s B2B and not classic, consumer-facing B2C content. So how can you make B2B content more useful […]