Brand Identity – How To Go From Business To Brand

It amazes me how or why you would add ‘Pepsi’ to your shopping list for the next birthday party instead of just writing soda or cold drinks. That’s brand power. To make you be able to relate to a certain product or service through the name of a business. To identify a certain business based […]

3 unbelievably easy steps to create theme based websites

Does every business website have to be based on a theme? When I say theme, I don’t mean WordPress or Joomla theme. I’m talking about concept based websites where you draw a design inspiration from things, people or objects. Marketers spend copious amount of energy to tackle this very question. Ideas get diluted over time […]

Building websites which appeal to people and search engines

How many times have we seen a website which ranks top on google but looks mediocre at best. You wonder how it even made it to the top of the list. And then there are websites which have high-quality content and look beautiful but you had to scroll several pages until you discovered them. In […]

How To Write A Business Blog

Blufig is what happens when mavericks of their own walks get together over coffee and coincidences. We have transcended from a day and age when writing used to be for writers, per se. The internet is now an open platform for everyone to express themselves. And, blogging has brought to the table more ways for […]