How to beat Facebook’s new algorithm for consistent brand engagement
The year began with Mark Zuckerberg announcing a change in Facebook’s Newsfeed algorithm, which altered what posts users see on their Newsfeed. Apparently, public content, which included posts from businesses, brands, and media, was getting in the way of people connecting with each other. Since this update, the average reach for brands’ FB posts has decreased […]
Content Writing for B2B Tech Companies
Through strategically placed content and skillfully crafted keywords, B2B companies are effectively carving their niche in a highly crowded consumer market. Good content strengthens brand reach, drives leads, and boosts sales. The difference lies in the fact that it’s B2B and not classic, consumer-facing B2C content. So how can you make B2B content more useful […]
Mautic – Open Source Marketing Automation Platform
Being a marketing agency has its perks. We get to experience the latest in marketing tech, almost instantly. That said, we often get asked about which is the best marketing software suited for SMBs or Startups or Enterprises and such. Recently, we implemented Mautic for one of our customers. We are so impressed with Mautic that […]
6 Steps to Inbound Glory
Inbound Marketing is being widely adopted across Startups, SMBs and Enterprises. In fact it’s giving traditional Tele Calling and Inside Sales teams a run for their money. If you are new to Inbound Marketing – Inbound Marketing is a modern way of promoting one’s business, product or service through digital channels. It’s a new approach […]
How To Write A Business Blog
Blufig is what happens when mavericks of their own walks get together over coffee and coincidences. We have transcended from a day and age when writing used to be for writers, per se. The internet is now an open platform for everyone to express themselves. And, blogging has brought to the table more ways for […]
Welcome to Blufig – Your Marketing Buddy
Blufig is what happens when mavericks of their own walks get together over coffee and coincidences. We are a full-service marketing agency with special focus on Inbound, Digital & Creative. People tell me, that covers the complete gambit. So how are you different? Well, my answer to that is, we are not different, We are […]