Blufig Sets the Bar in B2B Tech Marketing with BW Merit Award Win
What does it take to stand out in the complex world of B2B tech marketing—a world where attention is fragmented, competition is fierce, and buyer journeys are anything but linear? For Blufig, the answer is clear: outcomes. Blufig has once again won the prestigious BW Merit Award, this time for its transformative work on a […]
Mastering Market Entry: A 7-Step Guide to Build a Winning Go-to-Market Strategy
When launching a product or venturing into a new market, companies are likely to encounter a labyrinth of problems. How can you cut through the noise of the competition in a saturated market? What strategies will help you identify your target market? Which processes need to be implemented to ensure different teams are on the […]
How AI is reshaping SEO: Impact of Google AI Overview
The rules of Search Engine Optimization (SEO) are changing, and at the center of this transformation is Google’s Search Generative Experience (SGE), powered by its next-gen AI model—Gemini. The days of overusing keywords into content for top rankings are gone. Today, search engines are smarter, intuitive, incredibly precise and tuned into human thinking, thanks to […]
AI and Machine Learning in Retail
As we stand on the brink of a new era, the retail industry is witnessing a seismic shift, with AI and ML at its epicenter. The anticipated market value for AI in retail is forecasted to reach a staggering $7.30 billion by 2023. This figure is a testament to the transformative power of these technologies, […]
Pardot Vs. Marketo Vs. HubSpot: What’s best for you?
Today there are over 8,000 marketing technology solutions and selecting the right platform can be a daunting task. Marketo, HubSpot, and Pardot stand out as leaders in marketing automation, each offering unique strengths tailored to specific business needs.
Personalization at Scale: The Impact of Intent Data
Understanding the subtle cues that signal a customer’s readiness to buy can be the difference between a successful campaign and a missed opportunity.
Audience Identification Across Platforms in B2B Marketing
If you are a B2B marketer, you know how hard it is to find and woo your ideal audience. If you need help with your B2B marketing, don’t hesitate to contact us.
Google March 2024 Core Algorithm Update: New Spam Policies
The first Google core algorithm update for 2024 is now being released. Compared to previous upgrades, this one feels different. click here to read more
Design to Code handoff- Best Practices
Design to code handoff is a crucial stage in any product development process. It is the point where the design team passes their work to the development team, who will then implement it into code.
Has AI Taken Over Content Generation?
AI has been making waves in the field of content generation, from writing catchy headlines to generating entire articles. But how far has AI really gone in taking over the creative process of content creation?
