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Reimagining social media engagement

For one of the retail tech leader in India

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The ask

Boost brand engagement across social channels – LinkedIn, Twitter, Facebook & Instagram

Improve relevant LinkedIn followers by 100%

Improve LinkedIn engagement rate to 9% from current 3.8%

We did

Competitor analysis

Planning → Execution

Conducted competitor analysis in terms of coverage, posting schedules, post types, and engagement

Social media strategy

Planning → Execution

Proposed a 360° social media strategy including reimaging guidelines, color patterns change, platform optimization, and post format change

Social media engagement

Planning → Execution

Implemented various content and post buckets (videos, carousels, PPT, static images, text posts, polls, and quizzes) to drive engagement

The result

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Retail Tech

Performance marketing & marketing automation

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