Outsource Marketing Department – Is it even practical?

The marketing landscape is rapidly changing. With digital marketing and offline marketing both making giant strides in the right direction, it becomes overwhelming for businesses to keep pace in this hyper-active digital marketplace.

Outsourcing may be a clichéd term, but businesses have become used to outsourcing several business aspects both strategic and operational. Human Resource, Inside Sales, Finance are few of the business areas which have seen success in terms of externalizing a.k.a outsourcing.

In this post, we will look at 4 benefits to outsource marketing.

FOCUS ON WHAT YOU DO BEST

If marketing or digital marketing has not been your core strength, then it would be an uphill task to learn it. I’m not saying it can’t be done, but you will have to make ample time for you to experiment, learn and crack it with other things you may be working on.

You can always recruit an expert team which can fill this void. But that would come at its own cost and you will still need senior executives to manage them, so as to drive maximum ROI from your investment.

On the other hand leveraging outsourced marketing services for some or all your marketing activities empowers you to focus on your core strength, while relying on your outsourced marketing agency to deliver the goods as and when you need them.

ON DEMAND MULTI SKILLED TEAM

Marketing is ever evolving, especially digital marketing which sees new algorithms, MarTech stacks, campaign tactics and best practices change ever so often.

You will need a multi-skilled team who has done it, is in sync and always adapting to these changes. An ideal marketing function requires creative designers, content writers, SEO Analysts, Social Media Marketers, Web Developers, Managers and Videographers/ Animators in some cases.

It is extremely difficult to assemble a highly talented team and manage them well. Some or most of these skillset would be required part-time or during specific times of the year depending on your industry or business demand.

Leveraging outsourced marketing services enables you to recruit high-quality skills on-demand. In essence you get the best of both worlds.

ACCOUNTABLE ROI

This is one aspect of marketing which gets overlooked often. An outsourced marketing company has higher accountability and better ROI.

As marketing contracts and payments are on monthly basis, it is easier to measure productivity and outcomes on a short term basis. As your outsource digital marketing team is based outside and has a clear mandate, they don’t get drawn into ad-hoc unrelated activities on a day to day basis.

This enables you to focus on strategic corporate level stuff while leaving the operational aspects of the business to your outsource digital marketing team.

MAKES $ SENSE

Let’s be honest, its way cheaper to outsource marketing.

Let’s do the math.

Depending on the size and location of your business it can take anywhere between $3000 to $30000 of monthly spend to get a decent skilled team which will deliver on your marketing goals.

On the other hand outsourcing part of the marketing function will bring your cost down to half or even 1/5th in many cases. Not to mention you don’t have any overhead of having this team on your payroll.

FINAL THOUGHTS

Depending on the nature and size of your business it may or not be practical to outsource all marketing activities. But regardless of these aspects it makes perfect business sense to offshore several key activities to experts who make a living out of it.

If you are looking for lead generation companies or have questions about Benefits of Outsourcing Digital Marketing or would like to discuss your marketing needs, do give us a shout.

Happy to engage via the comments section below.