10 Web Development Trends to Expect in 2023

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Web technologies are constantly evolving. New capabilities and functionalities are rolled out every few months, making developers and the designer community adapt and upskill. These upgrades prove challenging for small businesses who rely on platforms like WordPress, Wix, etc. This is why keeping pace with web development trends is vital.

While it is essential to catch up with these trends, it is challenging to keep pace considering the sheer number of changes.  Here is a list of new web development trends that you should watch out for.

Web Development Trends in 2023

Advanced Page Builders

Progressive Web Apps (PWAs)

AI Chatbots

Accelerated Mobile Pages

Voice Search Optimization 

Single-Page Applications

Dark Mode UI

Motion UI

Serverless Architecture

Better Cybersecurity ​

Page Builders

Custom-developed websites will always be a priority, but that doesn’t mean that developers and businesses will not find drag and drop mechanisms appealing. It offers an opportunity to develop fully-functional WordPress websites without writing a single line of code. Small companies with a low budget will be strongly inclined to consider it and boost their business.

Benefits of Page Builders

  • Instant visibility of actions and their results
  • Knowledge about codes is not required
  • Freedom to modify website template

Progressive Web Apps

Progressive web apps (PWAs) are not a new trend and have come a long way in becoming a highlight of web development trends. The latest PWA will effectively replace web apps with the most vital attributes of zero time loading and offline functioning. The futuristic design also benefits both users and companies. HTML, CSS, JavaScript, React, and Angular are popularly used to write PWAs.

Benefits of Progressive Web Apps (PWAs)

  • They have a shorter loading time
  • Offer good performance in poor network conditions
  • App-like features, including adding to the home screen, offline mode, and push notifications, are available
  • Businesses can avoid app aggregators from rolling out their apps

AI Chatbots

AI chatbots are being widely adopted. Many businesses are adopting bots to connect to a more extensive set of customers. Businesses leverage Chatbots to anticipate the needs of and match the behavior of users. Machine learning, natural language processing, and information retrieval techniques are practical tools that improve the impact of AI Chatbots.

You can also use AI Chatbots to collect data, answer frequently asked questions, and help employees focus on improving the quality of products instead of running after customers.

Benefits of AI Chatbots

  • Facilitate seamless live communication
  • Enable 24/7 customer service
  • Cost efficiency
  • Automate agent responses

Accelerated Mobile Pages

Launched by Google in 2015, accelerated mobile pages or AMPs are known for improving core business metrics and offering solutions to reach out to more customers. The digital experiences on AMP are fast and user-friendly. They utilize a new coding language (AMP HTML) which restricts code to increase loading speed and reliability.

Benefits of Accelerated Mobile Pages

  • Faster loading page for mobile users
  • Improved search engine ranking
  • Lower bounce rate and higher average time on site

Voice Search Optimization 

Many internet users are using voice search on Google and other search engines. It enables the website as a search option for the users. Once available only on high-profile custom-made websites, WordPress users are also adopting it in 2022. There are several voice search plugins to choose from. Voice search optimization is popular because it improves the SEO and the website’s ranking on search results. Since your website is among the top results of voice results, it enhances the brand’s reputation because users assume that your business is genuine and uses the latest technology to provide precise and reliable information.

Benefits of Voice Search Optimization 

  • Quick response to customer queries
  • Beneficial for local SEO campaigns
  • Multilingual voice support that enables you to reach more customers from diverse backgrounds

Single-Page Applications

As web apps with a single HTML page, single page applications don’t need to load each new web page from scratch. They are among the most wildly adopted web development trends in 2022. SPAs dynamically update content as required without refreshing the page. These single-page applications run in a browser but also have UIs and functionality similar to desktop apps. SPAs are mainly used for social networks, dashboards, and web analogs of on-premises apps.

Benefits of Single-Page Applications

  • Ease in building feature-rich apps
  • Use less bandwidth
  • Implementation is less complicated
  • SEO optimization is easier

WordPress Development

Today, WordPress CMS powers over 40% of all websites. It has a significant presence in the market. Being an open-source platform, WordPress has added several features to resolve issues related to website development. It has evolved over time to cater to the needs of businesses and developers globally.

Benefits of WordPress Development

  • You can manage your website from any computer
  • No HTML editing or FTP software required
  • Business owners have control of their site

Dark Mode UI

According to Android Authority, 81.9% of respondents accepted dark mode on their devices, and 9.9% moved between light and dark mode. A dark-themed website is proven to simplify the web browsing experience regardless of device. The dark mode feature reduces blue light and saves battery life, making the feature more attractive. The futuristic appeal also makes it one of the popular web development trends.

Benefits of Dark Mode UI

  • Reduced eye strain
  • Increased visibility in low-ambient lighting
  • Accessibility-compliant design

Motion UI

Consumers expect faster and mobile-friendly digital experiences. The demand for richer and more interactive experiences is one of the critical requirements for every web developer while working on a new website or upgrading an older one. Motion UI is an emerging feature that exists to solve this problem. It is a front-end framework for developers to build fully responsive websites and mobile applications. They also use predefined motions within a native app setting through Motion UI. Its framework can make an element slide, spin, bounce, transition, and do more.

Benefits of Motion UI

  • Increasing usability
  • User-friendly, convenient, and easy to interact
  • Providing clear feedback to the user and managing their expectations

Serverless Architecture

Serverless architecture solves the ongoing search for technology that can reduce system overloading, data loss, and development costs. Since it runs on cloud technology, it allows users to run code for virtually any type of application or backend service without any administration. Additionally, serverless computing offers several benefits like scalability, faster time-to-market, and lower expenses. Scaling can be automatic, and you only pay for what you use.

Benefits of Serverless Architecture

  • No compulsory server management
  • Developers are only charged for the server space they use
  • More Time For UX

Better Cybersecurity 

While cybersecurity is not a new challenge and has always been a priority of website developers, it is needed more than ever in 2022. Cybersecurity focused web development increases the reliability of the website and hence business continuity. A modern website should resist DDoS attacks since phishing attempts and protect user data. Cyber secure websites also comply and save companies from getting fined by regulatory authorities.

Benefits of IT Cybersecurity

  • Protection against cyberattacks and data breaches
  • Protection for data and networks
  • Prevention of unauthorized user access

These were few of the most popular web development trends of 2023. At Blufig we pride ourselves in having built some of the most complex websites for companies in diverse industry domains.

Talk to us to get an understanding on how we can help you transform your web development approach and time to market.

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