Building websites which appeal to people and search engines
How many times have we seen a website which ranks top on google but looks mediocre at best. You wonder how it even made it to the top of the list. And then there are websites which have high-quality content and look beautiful but you had to scroll several pages until you discovered them. In […]
15 Days up in Jan – What are your marketing resolutions?
The wave of ‘newness’ is fading away. We’re two weeks into the new year. What new marketing plans have you made for 2018? A good place to kick-start would be revamping your website, perhaps? Or revisiting your social media strategies. A New Year is a great time to think of new ideas and ways to sell […]
CMS Showdown: Which Website Development platform is right for your business?
Website development has evolved over the years. From being a highly intimidating, expert led activity, it has slowly transformed into a collaborative effort with key contributions from stakeholders across the organization. Thanks to the advancement in content management and web technologies, building a website can be only a few weeks exercise if you plan it well. Today we […]
How to beat Facebook’s new algorithm for consistent brand engagement
The year began with Mark Zuckerberg announcing a change in Facebook’s Newsfeed algorithm, which altered what posts users see on their Newsfeed. Apparently, public content, which included posts from businesses, brands, and media, was getting in the way of people connecting with each other. Since this update, the average reach for brands’ FB posts has decreased […]
What is Content Marketing and Why is it Important for B2B Companies?
Today’s consumer is a well-informed digital native. Every buying decision is led by a thorough web research and comparative analysis before they even get to vendor shortlisting or evaluation stage. According to Content Marketing Institute 91% of B2B Marketers in America use Content Marketing. This is based on the survey ‘2018 B2B Content Marketing Trends—North America: Content […]
Outsource Marketing Department – Is it even practical?
The marketing landscape is rapidly changing. With digital marketing and offline marketing both making giant strides in the right direction, it becomes overwhelming for businesses to keep pace in this hyper-active digital marketplace. Outsourcing may be a clichéd term, but businesses have become used to outsourcing several business aspects both strategic and operational. Human Resource, […]
B2B CXO’s Guide to Digital Marketing
Be it banks, utilities, retail, or tech, virtually all sectors are now demonstrating their digital maturity and inclination to utilize technology for better communication and customer engagement Modern companies are even hiring CXOs and Chief Experience Officers to create the digital experience they want their partners and customers to enjoy. Digital Marketing, though a clichéd […]
SEO link building is still relevant in 2019
Importance Of SEO Link Building For Website Traffic SEO link building is one of the core elements of Off-page SEO. It is how you convince Google that your page is worthy of being on the first page of the search results. A link is similar to a referral or even a recommendation. When you get […]
8 Digital Marketing Trends That Will Rock 2019
Be are at the fag end of 2018, it’s about time we took stock of the digital marketing trends that will rock 2019. Hello and welcome to another blog post from Team Blufig. It’s been a while since our last blog. Things have been pretty intense for all of us here. Not sure if you […]
Content Writing for B2B Tech Companies
Through strategically placed content and skillfully crafted keywords, B2B companies are effectively carving their niche in a highly crowded consumer market. Good content strengthens brand reach, drives leads, and boosts sales. The difference lies in the fact that it’s B2B and not classic, consumer-facing B2C content. So how can you make B2B content more useful […]