Digital Marketing Agency – 5 Must Have Qualities
Selecting the right marketing agency partner is as important as getting a professional marketer onboard to run your marketing operations. Companies often overlook some of the key qualities which can prove detrimental in the long run. Having been part of many digital marketing agency evaluations, I notice that decisions are often made based on the agency’s […]
Brand Identity – How To Go From Business To Brand
It amazes me how or why you would add ‘Pepsi’ to your shopping list for the next birthday party instead of just writing soda or cold drinks. That’s brand power. To make you be able to relate to a certain product or service through the name of a business. To identify a certain business based […]
3 unbelievably easy steps to create theme based websites
Does every business website have to be based on a theme? When I say theme, I don’t mean WordPress or Joomla theme. I’m talking about concept based websites where you draw a design inspiration from things, people or objects. Marketers spend copious amount of energy to tackle this very question. Ideas get diluted over time […]
Building websites which appeal to people and search engines
How many times have we seen a website which ranks top on google but looks mediocre at best. You wonder how it even made it to the top of the list. And then there are websites which have high-quality content and look beautiful but you had to scroll several pages until you discovered them. In […]
15 Days up in Jan – What are your marketing resolutions?
The wave of ‘newness’ is fading away. We’re two weeks into the new year. What new marketing plans have you made for 2018? A good place to kick-start would be revamping your website, perhaps? Or revisiting your social media strategies. A New Year is a great time to think of new ideas and ways to sell […]
CMS Showdown: Which Website Development platform is right for your business?
Website development has evolved over the years. From being a highly intimidating, expert led activity, it has slowly transformed into a collaborative effort with key contributions from stakeholders across the organization. Thanks to the advancement in content management and web technologies, building a website can be only a few weeks exercise if you plan it well. Today we […]
How to beat Facebook’s new algorithm for consistent brand engagement
The year began with Mark Zuckerberg announcing a change in Facebook’s Newsfeed algorithm, which altered what posts users see on their Newsfeed. Apparently, public content, which included posts from businesses, brands, and media, was getting in the way of people connecting with each other. Since this update, the average reach for brands’ FB posts has decreased […]
What is Content Marketing and Why is it Important for B2B Companies?
Today’s consumer is a well-informed digital native. Every buying decision is led by a thorough web research and comparative analysis before they even get to vendor shortlisting or evaluation stage. According to Content Marketing Institute 91% of B2B Marketers in America use Content Marketing. This is based on the survey ‘2018 B2B Content Marketing Trends—North America: Content […]
Outsource Marketing Department – Is it even practical?
The marketing landscape is rapidly changing. With digital marketing and offline marketing both making giant strides in the right direction, it becomes overwhelming for businesses to keep pace in this hyper-active digital marketplace. Outsourcing may be a clichéd term, but businesses have become used to outsourcing several business aspects both strategic and operational. Human Resource, […]
B2B CXO’s Guide to Digital Marketing
Be it banks, utilities, retail, or tech, virtually all sectors are now demonstrating their digital maturity and inclination to utilize technology for better communication and customer engagement Modern companies are even hiring CXOs and Chief Experience Officers to create the digital experience they want their partners and customers to enjoy. Digital Marketing, though a clichéd […]
