We are looking for a Digital Marketing Lead who will lead all digital marketing efforts for internal and external customers.
The candidate should have hands-on experience in leading digital marketing for B2B Software/ IT Services/ SaaS Product Organization.
Responsibilities:
- Develop digital marketing strategy for clients from different industry domains
- Expert understanding of all digital marketing channels and its effectiveness in different scenarios
- Should create a Content Marketing strategy based on competitive analysis and industry benchmarks
- Plan and execute content marketing campaigns
- Monitor and analyse effectiveness of marketing content
- Deep understanding of target audience, persona, and content marketing lifecycle
- Expert knowledge of all fields of SEO
- Expert understanding of Social Media Marketing
- Expert knowledge of Email Marketing
- Expert Knowledge of Marketing Automation Practices and Platforms
- Should be able to proofread/edit content for social media, blogs and websites
Must-haves:
- Exceptional verbal and written communication skills
- Hands-on with every aspect of Digital Marketing
- Quick learner and adaptable to new trends
- Excellent Analytical skills. Should be able to change/ improve strategy based on past results
- Understanding of B2B IT and Tech Domain will be a huge bonus
Qualifications:
- 5+ year of digital marketing experience
- Excellent communication and organizational skills